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The Future Of Online Video Advertising Without a doubt, online video increasingly influences the way we expect to digest content on the Internet. As high-speed access becomes the norm in households that actually spend money online, video will pervade even more of every user's experience. Besides the enriched content online video provides for viewers, it has also sparked yet another online "gold rush" for online businesses. The dash for cash this time centers on who can figure out how to put effective advertising into the video mix. But, unearthing these online riches entails balancing the advertising content so businesses can make money while at the same time not alienating viewers who, up until now, have not been forced to endure institutional advertising in their online video clips. With some sites getting over a million visitors a day, the prize of figuring out how to get those visitors to buy something has proven too tempting for online advertisers to ignore. In f...